Construction Website Design + Brand
RW Anderson Construction
RW Anderson has been successfully building upscale and luxury homes in the Seattle market for years.
"They are an exceptional company.
Mark, the owner, is very involved in every aspect of the business and has built an amazing team. I just worked with Elise and was really impressed with her design sensibilities, communication and timely turn around. I definitely recommend this company – they are solid!"
– Ryan, RW Anderson Construction –
But as competition in the Seattle construction market heated up, they determined that their website had fallen behind the competition. It didn’t accurately convey the gorgeous, high end work the company is loved for.
Even their logo - well-loved and well-known - would benefit from a fresh look. It was important to embrace their legacy while moving into the future.
RW Anderson has built their thriving business on a foundation of transparency and trust. Their clients love them because of their integrity, dedication to design, and a powerful, effective process. This had to come across online — it had to be clear it was more than just words. It's who they are.
We worked with RW Anderson to create a website that captures both the warmth of RW’s spirit, and the elegance of their modern home designs.
It places equal emphasis on their new construction and remodeling projects, showcasing a massive portfolio of beautiful photography in a flexible framework that’s easy for customers to browse and yet deceptively deep.
A special section of the site showcases the company's process and helps visitors understand what it’s like to build a new home, step by step.
The result of the new, optimized site and content was a strong boost in the company’s search rankings and a sustained lift to their strong brand profile in the Seattle market.
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