Attorney Branding +
Attorney Website Design
Does your law firm’s website design work for you?
Does it attract new clients? Impress peers and competitors?
A law firm website needs to showcase your areas of practice, highlight your strengths, and give new clients a reason to contact you, instead of one of the other lawyers they’re considering.
Whether you are a solo practice, a boutiqiue firm or a large, national firm, a compelling website helps any law practice attract new clients by showcasing your services and highlighting your expertise and culture.
To do this, your website design needs to function as an extension of your front office - showing prospective clients that you care about every aspect of their experience from the moment they walk in your door.
Ready to elevate your firm online? Let's Talk
Our Sophisticated Attorney Web Design Process
We've been launching market-leading attorney websites for over fifteen years. Our mission? Make it easy for you. This is how we do it.
Attorney website design that inspires trust
Clients make decisions based on a number of factors and first impressions play a big role. We understand the importance of showing prospective clients that you're someone they can trust. You'll be their advocate and guide them through a daunting legal process.
In many cases, your attorney website design is the first interaction they have with your firm. How do you want them to feel when they arrive on your site? Design elements that inspire confidence and trust lay the groundwork at an emotional level. The website architecture is mindful of what your clients are looking for, they can navigate the site and contact you easily.
Put your expertise front and center
A website that is full of useful information benefits your clients -- and your SEO. Creating landing pages that talk about each of your Practice Areas, with FAQs and links to resources are incredibly valuable. Creating content such as articles or blog posts and updating that content frequently lets your site visitors know that you are active and engaged.
Attorney marketing
There’s a world of online marketing that goes beyond your website. Search engine optimization and paid advertising can help you stay connected to people looking for your services or who may need your services in the future. Supplement your online presense with branded print collateral such as business cards, letterhead or brochures. A partnership with a marketing company such as Bizango that has the bandwidth and expertise to support ongoing or as needed marketing initiatives is essential to your marketing toolbox.
Logo + branding for law firms
A logo and brand helps to define a firm’s identity. It’s a visual representation of the firm’s ideals or how they want to be perceived. A logo should be distinctive and memorable and utterly unique.
Modern vs Traditional. Fierce vs Approachable. Authoritative vs Innovative. Our branding process starts with a deep dive to learn about your firm’s personality, aesthetic, values and business objectives. We create several unique concepts to start with and through our collaborative, iterative process emerges a truly distinctive logo for your practice.
Win the clients you really want.
A powerful website grabs attention, showcases your firm’s expertise, and inspires the right clients to take action.
Our High-Performing Attorney Website Designs Include:
Inspire Confidence with a Modern Look
Prospective clients, peers and adversaries visit a firm’s site to assess your capabilities. It’s easy to impress with a fully-branded modular design.
Practice Areas
Either a services list, or individual landing page for each area of practice which can be made into optimized SEO landing pages.
Attorneys, Staff Bios
Easy to add/remove individual bios for attorneys and staff. Each person can have an individual bio page or you can publish a simple directory.
Powerful SEO and Analytics
Live analytics provide real-time insights. Powerful, data-driven SEO helps you target your ideal customer early in their decision process.
Easy Website Management
Modern and flexible, powerful editing tools put you in the driver’s seat. Edit text and photos sitewide.
Firm Overview & Locations
Help prospective clients - and Google - understand what makes the firm unique vs. competing options just a click away.
Need a website that stands out?
About Law Firm Website Design
A law firm’s website is often the first place potential clients engage with the practice.
An attorney website is the place where first impressions are created. Just as a professional appearance and demeanor can make a lasting impression on clients, a website's design and user experience can be the deciding factor in whether a potential client chooses to contact the firm or move on to the next one.
Attorney Web Design
- A clean, simple layout that is easy to navigate and with a clear hierarchy of information is both attractive and serves to provide site visitors with information quickly and efficiently.
- Modern design elements establishes credibility and professionalism and helps visitors to focus on the most important information.
A design that highlights testimonials or awards such as Avvo ratings help to establish trustworthiness.
- Clear calls to action such as a "Contact Us" button or a form for potential clients to fill out. This can help to convert visitors into clients by making it easy for them to take the next step in contacting the firm.
Attorney Web Page Essentials
- A practice area page or several pages dedicated to each practice area provides comprehensive, detailed information about the specific work the firm performs. This can help potential clients to understand the services that the firm offers and determine whether they are a good fit for their legal needs.
- Attorney bio pages showcase each attorney’s experience and achievements. This can help to establish them as thought leaders in their field and attract clients who are looking for an attorney with specific expertise.
- A frequently updated news section on a law firm's website not only has SEO benefits, but it can also add credibility for lawyers by establishing them as thought leaders in their field and showcasing their expertise. By regularly publishing articles, press releases, and legal updates on their website, lawyers can demonstrate their knowledge and experience in their practice area and keep potential clients informed about relevant legal developments.
Attorneys may also view other attorney websites as valuable sources of information and insight, potential networking opportunities and avenues for professional development.
To that end, when creating websites for law firms, we take many factors into consideration. Appealing to potential clients as well as other professionals in the industry is a task that we are well versed in and have developed a systematic approach to building attorney websites that address the following elements:
Attorney Website Development
- Having a site that is easy to update with news and offerings is essential in staying and looking current to your prospective clients. A content management system that is easy to use makes doing web updates in-house not only possible, but a necessary part of any ongoing marketing efforts.
- A mobile-friendly site is one of the most important features of a modern website. More and more people are using their smartphones to browse the web. This means that the website should be designed to be easily viewed and navigated on small screens.
- More site now days, and especially attorney sites, need to meet accessibility standards. Websites designed and developed according to ADA standards make it possible for people with disabilities to access web content. This means ensuring that the website is easy to see with high contrast colors, easy to navigate using a keyboard and screen reader, providing alternative text for images and videos, and making sure the website is compliant with web accessibility guidelines.
- Search engine optimization for attorney websites is how a site can be found in a Google search. Whether a firm specializes in personal injury, medical malpractice, divorce, bankruptcy, real estate or other areas of law where potential clients are likely to be searching for legal services online, having a well-optimized site is the foundational part of marketing online. SEO is important for any type of law practice because it can help to increase the visibility of the website in search engine results, making it more likely that potential clients will find their website when searching for legal services. When a website appears higher in search engine results, it is more likely to be seen by potential clients, which can lead to increased traffic, leads and clients.
Marketing for Law Firms
In addition to an attorney website, a well-rounded marketing strategy that combines various tactics can effectively reach and engage potential clients while building a strong professional reputation.
Other marketing initiatives might include:
- Content Marketing: Creating high-quality and informative content, such as blog posts, articles, or whitepapers, can establish attorneys as thought leaders in their respective areas of expertise. Sharing this content on the website, social media platforms, or through email newsletters can attract potential clients and showcase the attorney's knowledge and expertise.
- Ongoing SEO: Onsite optimization of the website with relevant keywords, meta tags, and quality content can improve its visibility in search engine results. This helps potential clients find the attorney's website when searching for legal services online. Offsite optimizing includes building a network of links that point back to a site. The more links that point to a site, especially links with high domain authority and relevancy, the greater the chance it will outbeat competitors in search results.
- Online Advertising: Pay per click campaigns and other social media ad campaigns can increase visibility among a targeted audience. It allows attorneys to reach potential clients actively searching for legal services or those with specific demographic or interest-based targeting.
- Print Collateral: Business cards, branded letterhead, notecards, brochures, and flyers are part of a law firm’s arsenal to promote brand awareness and building relationships with other professionals and clients.
- Email Marketing: Building an email list and sending regular newsletters or updates can keep clients and prospects informed about legal developments, relevant services, or upcoming events. This helps to maintain relationships and nurture leads over time.
How to Choose a Web Design + Marketing Agency
When choosing a web design and marketing agency for a law firm, it's essential to consider the following factors:
- Experience and Expertise: Look for a design agency with a proven track record in designing websites and implementing marketing strategies specifically for law firms. Consider their experience in the legal industry, as they should understand the unique challenges and requirements of marketing legal services effectively.
- Portfolio and Reputation: Review the agency's portfolio of designs to assess the quality and style of their previous work. Read client testimonials and reviews of the agency to gauge customer satisfaction.
- Services Offered: Evaluate the range of services the marketing agency provides. In addition to web design, check to see if they offer other marketing services such as search engine optimization (SEO), running ppc campaigns or creating print collateral.
- Communication and Collaboration: Effective communication is crucial throughout the design and marketing process. Choose an agency that communicates clearly, listens to your requirements, and keeps you informed about the progress of the project. Collaboration and a good working relationship are essential for achieving the desired outcomes.
- Pricing and Budget: Consider the agency's pricing structure and how it aligns with your budget. Look for an agency that has the flexibility to create web design + marketing packages, at various levels, based on your budget.
- Maintenance and Support: An agency that continues to offer support and maintenance services even after site launch demonstrates that they are looking for a partnership and shows that they are invested in making sure you are happy with the site long term.
By carefully considering these factors, you can choose a web design and marketing agency that understands your law firm's needs, has relevant experience, and can deliver effective solutions to enhance your online presence and attract potential clients.
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