Web Design for Medical Device Startup
Safer Medical Products
Leave it to a bunch of ER docs to build a better mouse trap.
Messaging Support
SafER Medical Products has developed a new, FDA-registered medical device which can be fitted on patients suffering from respiratory illnesses to protect everyone they come into contact with from exposure, at a fraction of the cost of a traditional negative pressure room.
Founded by a team of ER doctors, when they came to Bizango, SafER had perfected their product but not their marketing. They needed a website that could speak to several different types of decision makers in medicine, appealing both to EMTs and to medical administrators. A website that would be capable of getting each type of buyer excited about the advantages of this new device, draw them in to read research and test results, and inspire them to reach out for more information.
The result is a bold and graphical websites that brings to life a complicated problem and presents the solution for multiple different buyer personas. With e-commerce built in and room to grow, we predict a bright future for this team of innovative ER doctors.
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