MEDICAL / WEARABLE DEVICE PERFORMANCE TRACKING STARTUP WEBSITE
Arena Labs
Arena Labs is bringing evidence-based coaching, wearable tech, and the mindset and training tools used by high performance athletes to frontline healthcare workers. They generate proven results for elite clinicians and their institutions.
Buyers are very busy, high-achieving people, and the company needed a website that quickly grabs attention, engages the viewer into digging a little deeper, and engages their interest.
Bizango's design team collaborated closely with Arena Labs to reimagine their digital presence, and developed a unique visual strategy.
The new homepage balanced emotional storytelling with data-driven insights, using a dark and dramatic aesthetic punctuated by dynamic, colorful video content that showcases high-performance professionals across multiple disciplines.
We created distinct user pathways for clinicians and healthcare leaders, implementing a strategic content hierarchy, and incorporated Arena Labs' brand manifesto, transforming the website from a corporate information site into a compelling sales tool focused on the value of predictive performance in healthcare.
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