Seattle designer and writer Mark Figlozzi founded Bizango in 2006. He earned his degree in Creative Writing at Oberlin, and believes in the power of storytelling and emotion when it comes to marketing. He believes a website should ...

Welcome back to the final part in our series on Web Marketing Basics.  The hottest ingredient in web marketing these days is search engine optimization. SEO is what you do to rank the highest on a Google search. SEO is a big and complicated ...

Welcome back to Web Marketing Basics, part 3. Now that you’ve announced your website (part 1), and established a social media platform (part 2), the next step is to...create content.

This week is the continuation of Web Marketing Basics, part 2. Now that you have your new website launched, you’ve announced it to all the world (see part 1), the next consideration is to...enter the world of social media.

This week I was reminded that some of our clients are new to web marketing. Even those clients that have been at it for a while, still come to us with basic questions about what they should do to promote their business online. A question we ...